With time being our greatest commodity, it matters how we use it. All of us know how to waste time, but very few know how to make the most of it. This predicament sparked an idea in our founder J-Pier Durio’s head about how we value our time or if we do at all.
Starting off with inspirational content, J-Pier started to produce short videos with a goal of making them no longer than a minute. The goal geared around the time use of a single minute. From those videos came short blogs, and from blogs came a series of conversations that began to circulate throughout the city of Austin. Leveraging rideshare (Uber/Lyft) as a platform to have these conversations, J-Pier built a sample size over time of many individuals in need of a ride to ask them the key questions: what do you want to do with your life and how are you going to achieve it?
Over a three year period, several thousand results came in. About 75% – 80% of the young riders did not have a plan. Neither did they have at least one confidential mentor to be able to express their ideas.